International Women’s Day

IWD 2021 campaign theme: #ChooseToChallenge

A challenged world is an alert world.

And from challenge comes change.

So choose to challenge!

Read more here about the IWD 2021 theme.

Plus, we’re inviting individuals and groups to send in their #ChooseToChallenge images as soon as possible as we’ll soon be celebrating some of the best images from around the world in the lead up to International Women’s Day 2021 – so read more about this also.

The #EachforEqual campaign theme was significantly supported around the world as groups came together to show solidarity and support considerable awareness raising efforts.

Read more about its focus below.

An equal world is an enabled world

Individually, we’re all responsible for our own thoughts and actions – all day, every day.

We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.

Collectively, each one of us can help create a gender equal world.

Let’s all be #EachforEqual.


So let’s build a gender equal world

Equality is not solely a gender issue, but also an economic issue.

Gender equality is essential for economies and communities to thrive.

A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?

The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.

#EachforEqual is about ‘Collective Individualism’

The IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’

We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society.

Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.

We can all choose to be #EachforEqual.

Strike the #EachforEqual pose

So put your arms out front and STRIKE THE #EachforEqual POSE to motivate others and to make International Women’s Day YOUR day.

Do what you can to truly make a positive difference for women everywhere.

Year long activity and collaboration

The 2020 #EachforEqual campaign runs all year long. It doesn’t end on International Women’s Day.

The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #EachforEqual activity reinforced and amplified all year.


Collectively we can all play a part

Collective action and shared responsibility for driving a gender equal world is key.

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