About Us

Our Strategy – Towards 2026

Whether born in Australia or choosing to become an Australian Citizen, our work is about fostering and celebrating active citizenship. This is about getting involved in the community and displaying behaviours and values that unify us as a nation. Values such as respect, inclusion, mateship and fair go, which can help create a sense of belonging and a unified national identity we can all be a part of.

View Auspire’s Strategic Plan Towards 2026 here

Our Purpose

To acknowledge and celebrate Australia’s engaged community members, problem solvers and positive change-makers who inspire active citizenship in others.

Our Vision

That Australia will be recognised as a socially and culturally inclusive society, where people feel a sense of belonging and a desire to contribute.

Our Mission

To create pathways and grow capacity through our programs, initiatives and awards; by promoting role models, and engaging with the community to build connections and collective influence.

Our Values





We honour people’s stories and achievements and provide a platform to amplify their influence. We act with transparency. We reflect honestly about our history and facilitate open dialogue about Australia’s future.

We value all people for who they are, so that they may share a sense of belonging to our national identity.


Our Strategic Priorities

To achieve our vision and purposefully execute our mission we have identified four strategic priorities to guide our work and focus our efforts towards 2026.

Strategic Priority one

Develop community capacity for cultural diversity and inclusion.


Goal 1 Goal 2 Goal 3
Emerging CaLD leaders have
opportunities to develop
networks and inspire others.
Growth in awareness and
understanding of First Nations’
culture, belief systems and
impacts of colonisation.
Be recognised as a trusted
partner for advice and support
for cultural diversity, inclusion
and belonging.

thought leadership
Strategic Priority two

Foster thought leadership that helps shape our national identity.


Goal 1 Goal 2 Goal 3
A network of Ambassadors and
Awards Alumni who advocate
for Auspire’s vision and mission.
Public conversations on
relevant matters of national
importance are simulated
and activated.
Regional communities are
engaged, involved and
participate in Auspire’s awards
and events.


impact and engagement

Strategic Priority three

Expand reach and engagement with our Awards.

Goal 1 Goal 2 Goal 3
Australian of the Year
Awards (WA) attract
high-quality nominations,
finalists and recipients.
Community Citizen of the Year
Awards are future-proofed and
Aussie of the Month Awards are nationally recognised as the
premier, primary-school student awards.



Strategic Priority four

Build the organisation’s resilience for sustainability.

Goal 1 Goal 2 Goal 3 Goal 4
Clear, credible
and valued brand
Engaged and active
Membership, which
advocates for and
partners with our
programs and events.
Nurture and protect
reserves for times
of need.
Board leadership
and senior